Visual identity for the 2023 edition of DesignMarch designed in collaboration with Studio Studio. DesignMarch is Iceland’s leading design festival, held annually in Reykjavík since 2009.
Each year, the festival adopts a unique theme and in 2023 it was What now?/Hvað nú? The identity was inspired by this theme and featured a typeface by The Foundry Type called Foundry Dit. Foundry Dit is based on the concept of an integral dot matrix grid system. Its various weights allow for layering on a horizontal dash grid structure, making What now?/Hvað nú? to stand out in three different colours, red, purple and silver.